JAYDI
Jaydi Cilento is a dynamic marketing leader with 12+ years of experience driving digital transformation, audience growth, and brand innovation for global brands. Adept at crafting data-driven strategies, fostering high-profile partnerships, and delivering award-nominated campaigns that elevate brand equity and engagement. She is skilled in managing cross-functional teams, integrating creative storytelling with commercial objectives, and leveraging emerging trends to unlock new revenue opportunities. Recognised for delivering measurable ROI, spearheading impactful go-to-market strategies, and championing diversity in content and partnerships. Jaydi is passionate about blending legacy brand values with modern innovations to captivate audiences and drive meaningful connections.
CILENTO
JAYDI CILENTO
Marketer & Strategist
Notable Projects
Currently, Jaydi holds the position as Head of Digital at i-D where she leads the digital transformation and relaunch strategy of the iconic publication. She works directly with luxury brands, creators and editors to create a cohesive vision that aligns with the brand strategy.
Previously, Jaydi was at SSENSE where she was the Digital communications and marketing manager. She led the social media team and managed the editorial's activations and executions.
Jaydi has also worked at Aritzia as Senior Social Media Manager, and within agencies to develop digital executions for traditional PR and Marketing firms.