Developed and executed a comprehensive social media strategy, driving +137% brand reach, +115% engagement, and +193% monthly follower growth. Introduced video and creator-led content to enhance engagement and visibility. Spearheaded go-to-market strategies for house brands, aligning seasonal launches with high-impact campaigns. Leveraged data insights to inform creative direction and performance tracking. Established an always-on influencer strategy and launched a content creator program to drive UGC. Managed high-profile collaborations with Kris Jenner, Kim Kardashian, Hailey Bieber, and Hunter Schafer, overseeing celebrity styling and exclusive personal shopping experiences.