The content targets new and existing followers, by entertaining, informing or educating, through the SSENSE brand voice. Keeping up to date with industry trends, pop culture, and fashion.
Jaydi worked with Fashion Critic & SSENSE Snr. Digital Content Manager, Steff Yotka and SSENSE Creative Director Thom Bettridge to develop and build SSENSE TikTok strategy.
Jaydi works cross-functionally to develop content types that are shown as series within the channel. She works with international content creators and works creatively with producers to develop in-house-made content, that is relevant, and aligned with popular culture.
