2024 Webby Award Nominee – Best Social Media, Fashion & Beauty

Recognised for excellence in strategy and innovation, Jaydi developed a comprehensive social and .com commercial partnerships framework, driving year-on-year growth (+188% impressions, +1628% engagement, +30% followers). She led an agile editorial strategy, integrating brand partnerships to maximise visibility and revenue.

Jaydi spearheaded high-profile activations with Burberry and Ferrari, aligning content, PR, and client engagement. She built custom reporting systems for performance insights, optimised marketing calendars, and leveraged data-driven trend analysis to enhance luxury digital strategy and audience engagement.

Working alongside the Senior Digital Content Manager and Creative Director, Jaydi repositioned the SSENSE Instagram by introducing diverse content formats—including video, influencer collaborations, and social editorials—while integrating brand partnerships and staying attuned to cultural trends.