Digital Strategy & Brand Growth Expert – Jaydi led i-D’s digital transformation and relaunch strategy, uniting commercial partners, editors, and talent under a cohesive vision. She directed the website redesign to enhance user experience and brand presence while securing high-impact commercial opportunities that delivered measurable ROI.

A specialist in luxury brand growth, Jaydi has worked directly with high-end brands to develop commercial strategies that strengthen brand positioning and audience engagement. She spearheaded go-to-market strategies, multimedia campaigns, and cross-channel social media growth (+45.39% impressions, +19.51% engagement YoY).

Jaydi has led content strategy for magazine covers and feature articles, collaborating with celebrities during fashion week to craft compelling editorial narratives. She developed fashion week content strategies aligned with business objectives, ensuring brand visibility and commercial success. With expertise in digital storytelling, budget management, and media planning, she seamlessly integrates content, partnerships, and marketing to drive impact.